5 reasons your logo is important
One of the most important things to your business is that your logo represents your brand. When you think of the most trusted and recognized brands and their logos, you know many of them by their logo. Apple, Nike, Coca-Cola, McDonald’s and Amazon to name a few. Although these brands are global giants, every business has to compete for market share in their industry. Your logo is a significant part of adding value to your business, product or service.
Your logo appears on your website, social media, business cards, sales materials, presentations, signage and other places your brand lives and communicates with your audience. The investment you make in your logo is important throughout the life of your business. Here are the top five reasons that investment will pay you a dividend over time.
1. The visual foundation of your brand
Logos aren’t your entire brand, but they're a visual representation of your business and its products and/or services. They describe your business, as well as the category, personality and mission. For products or services, they may represent what makes yours unique. It’s your business identity.
2. Makes a first impression with customers
Your logo is likely the first interaction your customer has with you. It defines your position in the marketplace. Design can communicate brand traits such as friendly, trusted, reliable and professional among many others. The visual style and impact of your mark supports the unique qualities of your brand.
3. Defines your category, position and audience
Customers and audience are your highest priority. Your logo mark, typography and colors helps define a desired position within your industry or category. At a glance, your logo can connect with customers and invite a curious audience to purchase from you.
4. It helps you stand out and be memorable
Standing apart from your competition is key. A simple and unique logo is memorable. When your logo doesn’t stand out, you business may get lost among the competition. As your business reputation grows, a memorable logo becomes familiar and represents an industry standard.
5. It shows your vision
Your logo should endure and reflect the vision of your company. It tells customers your brand is relevant now and into the future. Showing vision is more powerful than simply stating it. Vision shows a commitment to always improving your product to benefit customers’ lives.
Invest in your success
Investing in your logo is important to the success and longevity of your business as well as your brand. A well-designed logo helps establish both the personality and voice of your business and brand. It has the ability to enhance your business reputation and attract new customers.
Evaluate your existing logo to ensure it connects with your current audience to help to grow your business. You may need a new logo or have an existing one that needs a refresh. Give me a call to discuss your next logo or brand identity project today to help build your brand to flourish.